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MICSERAH- Their story is a simple one and was borne out of the love for wrist watches by their founder Adekunle Adeniji and the frustration that wrist watch brands on the high streets in Nigeria department stores and online are just not affordable or easily attainable for individuals due to factors like name behind most wrist watch brands, big marketing etc. But they craved the opportunity to buy luxury watches like everyone else, and that led them to create their own Micserah watch brand.