Ejiro Amos Tafiri in 2010 established her clothing line to meet the fashion needs of a modern woman. Born in Lagos, her love for fashion started at tender age of 3 years through the influence of her grand mum who was then her tailor. In the year 2015, E.A.T brand called “The Madame”,  was showcased at Native & Vogue Port Harcourt Fashion Week and Dakar Fashion Week and Kenya Fashion Week respectively